Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign. This week I’ll describe another...
Hidden Google Money Grabs: Targeting Expansion
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digital marketing
Featured Insights
The Age of the Image – How image use in social media will enhance your business development efforts
Today’s society tends to be visually oriented. People’s eyes are drawn to images before text. Think about when you are viewing a webpage, and you’ll realize your eyes instantly go to the image on the page before reading the text. Technology has made it commonplace for...
Make Your eCommerce Business Future Ready
The number of businesses adopting eCommerce is growing at an increasing pace. With a rising number of customers preferring to shop in the comfort of their homes and offices, eCommerce stores are poised to continue experiencing excellent growth rates in the near term....
Tips For Marketing Your Business On Mobile Platforms
Do you own a small business? If so, you know that a web presence is mandatory in this day and age. Most small business owners understand that and do their best, but as emergent technologies pop up it gets harder and hard to keep up with the times. One huge area of...
Business: Getting Back To The Future
In the movie franchise Back To The Future, Doc and Marty McFly go into the future, and bring back technology, aiming to utilize future technology in the current or historic world (watch BTTF 3). In Terminator, technology from the future is transported back in time to...
How Businesses Can Benefit From Use of APIs
An Application Programing Interface (API) acts an interface between two or more software programs. An API is a set of instructions programmed to provide or share information between applications or web services. For example, if you are purchasing a product on an...
Jumpstart Your Business Today: Six Universal Tactics of Influence and Persuasion
As we continue to rush with increasing speed into social and new digital interactions with customers, clients, supply chain partners and other stakeholders in the success of our businesses, it may seem like change is the only constant. If it feels like that, perhaps...
