Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for...
“Laughter is the best medicine!” Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more...
Increasing in popularity, the 2015 online marketing buzzword is predicted to be Programmatic Advertising (AKA – Automated Buying, Programmatic Marketing, Machine-Based Buying and many more). As you may have noticed, the internet is plagued with even more...
The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing...
CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a recent Marketing Automation Panel Discussion reviewed by ChiefMarTec.com. This is a question that strikes at the heart...
Measuring the effectiveness of marketing activities is a challenge every business faces. Especially if your business is investing in both offline and online marketing activities, keeping a track of performance of these activities becomes all more challenging....
