Numerous designers and web development teams construct error-filled and user-unfriendly websites that end up hurting their company's design integrity and the overall user experience....
5 Common Web Design Mistakes That Will Hurt SEO
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digital marketing
Featured Insights
Becoming an Industry Thought Leader: How to Use LinkedIn Pulse to Self-Publish
Since its founding LinkedIn has helped millions of people get great career opportunities, make connections with other professionals and customers, and gain the much needed visibility in their industries. In 2014, LinkedIn added the Pulse platform to enable its users...
How to Disrupt Customer Thinking For Greater Consideration and Higher Conversions
What would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales? A study from CEB Marketing Leadership Council indicates just that. Customers start their due diligence by looking...
How Leadership Varies from Management
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Michelle comments on an article posted by Richard Branson, Founder at Virgin Group–What Does It Take to Be the Boss?...
3 Essential Lessons Digital Marketers Can Learn From Corn
I’ll be the first to admit it is almost unfathomable to imagine any lesson can be learned from a corn stalk, yet lessons that could be describes as essential for digital marketers. None the less, it is true. Before, I discuss these three lessons, I will tell you my...
Content Marketing for Manufacturers – Skyrocket Social Shares for Your Content
All organizations want more exposure for their website content but most manufacturing companies stop at creating the content. Social sharing of content through Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and other platforms is a good way to distribute your...
Manufacturers: Get Social With Millennials
By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your...
