Over 61% of B2B decision-makers start the decision-making process with an online search, making SEO as important for B2B marketing as it is for B2C. It is no longer a good-to-have but...
What Is Intent Data and Should It Matter? When your prospects take a series of online actions, their digital footprints can be knitted together to tell us a story about their purpose – or intent. These footprints can come from many sources, such as search queries,...
As a smart business executive, you have surely asked yourself whether social media posts really have enough impact to warrant an investment in that marketing channel. Should you stop spinning your wheels in trying to impress your prospective customers via social media...
More and more people are using social media as a go-to source for purchase decisions. Whether it is referrals, recommendations and reviews, or product/service research, social media is having a direct affect on consumer behavior. A recent report from Deloitte shows...
Each year, you hear marketers talk about how technology has changed the way companies reach and convert their target market. And, every year I agree. However, in my 25+ years of marketing, I’ve never seen so many changes in the marketing world as I have witnessed last...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth. The article published on Ragan.com on January 25, A Headline Tactic For Optimal Reach on...
With the rise of digital media, inbound marketing techniques allow interested customers to actively find your company through search, social media, and referrals. A Buyers’ Market There is still a space and a need for outbound marketing but the personal touch of...
