Software as a Service, also simply known as SaaS, is a software delivery model that has become more and more popular. This is partly because of the subscription mode of payment that gives...
Understanding the User Explorer Reports in Google Analytics Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows...
Dashboards in Google Analytics Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each...
Hint, hint: It’s about planning. In a previous blog, Marketing Definitions 101 , one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms – as we use them – in an attempt to call out more...
In the recent times, no other technical word has invoked a mixed response as Big Data. The clear push by major brands and large companies to leverage the benefits of Big Data is evident from the fact that the highest paid jobs in the IT Industry are around Big Data....
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses an Inc article by one of her favorite authors, Jeff Haden, “9 Things Mentally Tough People Always Do.” I have been...
Companies will experience a higher-level of productivity and efficiency by holding staff accountable for the individual choices they make. Unfortunately, this is frequently accomplished by wielding a specter of fear of punishment or reprisal if performance...
