Email deliverability has a significant impact. Email deliverability has a significant impact on any email marketing campaign. Because email marketing is an important part of overall...
What is SMS/MMS? In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers. For those of you who don’t know what SMS and MMS stand for: SMS stands for Short Message Service which includes...
Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target...
Marketing Automation software is essential for companies looking to streamline, automate, and measure their marketing task. Marketing Automation Software can help companies with: Email marketing Campaign Design Landing Pages Prediction/Scoring Lead Management CRM...
Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are...
What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast by Jerod Morris and Jon Nastor,“ When Is the Right Time to...
