Are you tired of lackluster website conversions and poor engagement with your B2B audience? Do you know that your website is the foundation of your online presence? Even though most...
Drive Your B2B Revenue with a Converting Website
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conversion rate optimization
Featured Insights
Why Should You Care About Your Bounce Rate?
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started...
How Does Your Website Make People Feel?
One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not...
A/B Testing: How to Make a Good Start
It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance....
5 Tips To Improve Your Email Marketing Campaign This Holiday!
The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the...
Get Better Marketing ROI: The Neuroscience Behind Conversion Optimization
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses The Neuroscience of Conversion Optimization. This is a great article that describes three principles from neuroscience...
Ten Secrets for Developing a Website That Converts
The development of a high-converting website is not an accident. And it is not out of reach. It may be interesting to consider that one of the greatest barriers to developing a great website that converts is that you may be too close to the details of your company....
