B2B companies are always looking for new ways to increase lead generation and convert more leads into customers. How you approach marketing in B2B is different from the way it’s done in...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
If you are a brand, company or person seeking to attract and keep your target audience’s attention online, then chances are you are working diligently to create content. By now, you have heard the phrase ‘Content is King’ a million times and because of it, you are...
From time to time, DirectiveGroup team members will share their views on a piece by an industry member. Here, Larry discusses content marketing ideas for February. As marketers we all know that February is a busy time of the year. Valentines day has been appropriated...
I am #alexfromtarget Following everyone that retweets this! pic.twitter.com/KRHOmX8rql — Alex Lee (@itsacl163) November 4, 2014 If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral....
Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you’ve received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and...
By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound impact on marketing. While many outbound marketing tactics have become antiquated,...
