2023 Marketing Trend: B2B businesses require special planning to integrate marketing and commercial strategies. This is why highly effective tactics that raise brand awareness and allow...
Content sets a tone. It delivers your company mission, vision and other important information about your business. Content helps to build your brand presence online, but it also sets a company tone, differentiate you from the competition, establish you as a leader in...
I enjoy writing – and I have spent the better part of the last week working on the content for a new website. Each word is important. Not just because someone will read it and learn something about the company services, but because words make you think. Words...
A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media...
How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible. Right? We’ll on March 31st, 2016, Elon Musk launched...
Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective. How do we...
As we all know, content is king (tired of hearing this yet?!) It is hard enough these days just to keep up, let alone release multiple pieces of content a week. What if I told you that you can get 3 times the benefit from each piece of content you have? I bet you are...
