On January 1, 2023, the California Privacy Rights Act (CPRA) went into effect. The CPRA is a set of regulations that build on the California Consumer Privacy Act (CCPA), which was passed...
As a business owner, hopefully you have developed a business plan that defines the goals and strategies you want your business to achieve. But, have you developed a marketing strategy for your business? It doesn’t matter if you are starting a new business or...
There’s an epidemic I’ve had the fortune of working with many businesses, most in different niches and I’ve noticed a consistent problem that most businesses have, big or small. It’s an epidemic that’s running rampant and it’s kind of scary. I can only remember...
Most of us in marketing realize consumers have grown more and more empowered in the internet age, meaning traditional sales and marketing mediums are becoming less and less effective. To compete in this environment, businesses need to change their methods from...
As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee...
From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of...
Ok…now you have all these new leads that have been generated by your successful online and offline marketing programs. A few are moving nicely through the sales process, but many others just aren’t ready to buy yet. “Yet” being the opportune word here as only 3...
