As B2B marketers regularly seek to attain high performance in the ever-changing digital landscape, one of the emerging trends is Revenue Operations—an infrastructure that accesses your...
However, it’s not the marketing plans that will make companies stand out in 2016, but rather it will be the marketing strategies. Here are the tops 5 reasons why to focus on strategy as a way to build your business. Strategies take into account interdependence of...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Venture Beat article, “ U.S. SEC approves new crowdfunding rules ,” and the Entrepreneur article, “ The SEC’s...
Online marketing can be very time consuming. Who has the time to write multiple articles a week, engage with customers on social media, write ads and still actually operate the business? Some will say that marketing is an integral part of your business, which is very...
If you’re a company looking to increase revenue in the next decade, it is a must that you pay great attention to Millennials. Wonder why? In 10 years, this generation will make up 75% of the workforce. In fact, 46% of potential B2B buyers are Millennials. If you don’t...
Pinterest is all about smart social media marketing in a fun and creative way. Pinterest is changing to make the platform more appealing to both users and businesses. There were announcements made of e-commerce plans earlier this month and true to that, Pinterest just...
Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will...
