According to Blank, Taylor Swift’s video provide three lessons to help improve and strengthen professional relationships.
What Does Taylor Swift Have to Do with Digital Marketing? Everything!
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Featured Insights
One in a Billion—Why Building a Website Isn’t Enough
By the end of this year, there will be more than one billion websites on the Internet. That’s one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid...
5 Oldschool Marketing Tactics That Still Work!
If you have been doing marketing for any length of time then you are probably aware of one thing: Things change. A lot! Just look around on any given day and you will notice there are far fewer magazine stands and book stores still standing, which makes sense....
Are You Using Content Marketing Well?
There is a very interesting article on Forbes by Greg Satell about the correct way to do content marketing. He made some arguments for moving from the general “content” concept to the mindset of “becoming a publisher.” He also talks about defining your mission and...
Is Your Content Marketing a Message in a Bottle? You Need a Content Strategy
You’ve probably heard the marketing chestnut “Content is king.” And indeed, content marketing is a lynchpin to your business’s online success. However, what is becoming increasingly true is that, for successful companies, content marketing by itself isn’t enough....
Marketing To Children Is A Waste Of Time! Or Is It?
One of the most important decisions a marketer has to make is where he or she will allocate a limited marketing budget. How much money should be spent on branding? How much money should be spent on which product or services? And, the question I will be talking about...
Hospitals Must Now Have A Powerful Online Presence
Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online...
