Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook...
I am #alexfromtarget Following everyone that retweets this! pic.twitter.com/KRHOmX8rql — Alex Lee (@itsacl163) November 4, 2014 If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral....
In business it’s not always the product or the marketing that initiates a purchasing action. Rather, in some cases, it’s the stories of exceptional customer service. This morning I awoke to articles of one such story. I am sure you have seen them as well, of a...
The phrase, “content is king,” isn’t hyperbole. A look at Alexa’s top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses Rich Page’s article on landing page optimization. Landing pages are one of the oldest tricks in the book when it comes to...
Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share...
Although some of our clients thrive during the summer, most dread the inevitable decrease in business during the summer season. Seasonality always plays an important role in how well any business thrives during any time period. Why? We all know that consumers’ needs...
