The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although...
Worst Brand Blunders of 2019
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brand management
Featured Insights
Actionable Marketing Tactics for Online Sales
Business owners that manage an online storefront know that it can be difficult to make a noticeable impact on sales. This is especially true for business owners that have little traditional marketing experience, or their marketing experience is limited to print or...
3 Key Types of Online Customers You Want
So, you own a company and you are in search for more online customers and an increase in revenue. Who should you look to next? Your customers. With the continued rise in social media platforms and the many channels that are available to a brand or company to speak on,...
Leverage what you do best to enhance your marketing efforts
Most small business owners are in the same boat: They wear too many hats. It makes sense, especially when you are starting out. Everything is more expensive than you thought it would be, things take more time than you thought, and you can rarely afford to hire extra...
Be Brilliant In 2015
Your company will be most brilliant in 2015 if you shine online. Are you shining online? Can your prospective customers find you when they go online to search keywords of the products or services your business provides? If not, you have much more opportunity to show...
It’s Neuroscience, Not Rocket Science
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CMO.com article, “Web Site Conversion: Art And Neuroscience.” I really do like the spate of articles that...
2015 is Practically Here – Are You Ready?
Is it me or did 2014 zip by like a NASCAR race car? I feel like I was just sitting down to plan my 2014 year and now 2015 is upon us. As a business owner, marketer or sales professional you likely had “big goals” for 2014, both professionally and personally. How did...
