While AI is transforming search, traditional SEO remains the backbone of discoverability. In other words, AI is changing how search engines rank and display content, but traditional SEO...
B2B Future is Looking Bright B2B Future is Looking Bright, looking into the future of digital marketing for B2B, it’s clear that the game is about to change – and in a big way. With the advent of new technologies like AI, AR, and VR, the possibilities for...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Forbes Councils Member, Anna Luo “ 3 Steps to Using Automation to Keep...
With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marke ting efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. ...
From time to time, team members will share their views stimulated by a piece from an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, Daniel Newman “Top 3 Digital Transformation Trends In...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey & Company article, “ Tackling bias in artificial intelligence (and in humans) ” by Jake Silberg...
Still in its formative years in the marketing realm, artificial intelligence (AI) is developing and growing at an exponential rate. Over half of all current marketers use AI in some way in their campaigns with another 27% planning to learn more about it or implement...
