Did your B2B hit its revenue goals in the last quarter? As the New Year quickly approaches, now is the time to sharpen your focus and refine your tactics. Consider the following ways to...
I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started...
A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in...
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above...
The Online Marketing Buzz For Manufacturers If you do a quick search on Google for Manufacturing Marketing, all of the “hot” online marketing strategies will pop up, promising to grow your brand and increase leads (instantly of course). These strategies range from...
Today, consumers are getting bombarded with advertisements. They simply don’t have time to read, much less respond to, every ad fired their way. They are more diverse, complicated and they expect more than ever before. They respond best to ads that speak, or resonate,...
The raise of digital media not only provided new avenues of marketing but also provided the opportunity for businesses to understand the customer journey in totality. It also enabled businesses to develop better understanding of their business processes and the...
