![[Blog Abstract] Digital strategy: The four fights you have to win](https://dev.directivegroup.com/wp-content/uploads/2019/03/Seeking-Depositphotos_108178986_l-2015.jpg)
Commentary on McKinsey article about how to implement an effective digital strategy, and specifically how to fight the barriers to success: ignorance, fear, guesswork and diffusion.
Discovering the new answer to the age-old question of “How can I generate more sales at a lower cost” will be key for marketing managers to master in 2019. More than ever before, this year data will lead the way. Without a doubt, the future of marketing is...
We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent AdAge article, “THE NEW TRANSPARENCY: ARE YOU A DATA ‘HAVE’ OR ‘HAVE-NOT’?” by Julie...
Marketing Technology is just exploding these days. It is amazing to hear the statistic that on average, B2B companies with robust marketing groups use over 90 MarTech tools. Wow! Marketing technology has the purpose of furthering the attainment of marketing goals....
