The MBA Advantage Series, Part 1 The B2B world is no longer just evolving — it’s accelerating. Today, every click, scroll, and interaction generates a wealth of data, requiring true...
With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marke ting efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. ...
Many marketers who consider Google Analytics 360 (GA360), no matter how briefly, rule it out as an option when they see the price tag. From a brief overview of the features, GA360 offers, most can’t muscle their way past the six-figure cost. Marketers are used...
![[Blog Abstract] Digital strategy: The four fights you have to win](https://dev.directivegroup.com/wp-content/uploads/2019/03/Seeking-Depositphotos_108178986_l-2015.jpg)
Commentary on McKinsey article about how to implement an effective digital strategy, and specifically how to fight the barriers to success: ignorance, fear, guesswork and diffusion.
Discovering the new answer to the age-old question of “How can I generate more sales at a lower cost” will be key for marketing managers to master in 2019. More than ever before, this year data will lead the way. Without a doubt, the future of marketing is...
We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent AdAge article, “THE NEW TRANSPARENCY: ARE YOU A DATA ‘HAVE’ OR ‘HAVE-NOT’?” by Julie...
