None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their...
Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in...
In case you haven’t heard, the Panda 4.0 update went live earlier this week. It is possible that you didn’t notice any volatility in your rankings or traffic; Matt Cutts suggested that this update will be gentler than previous updates and should lay the...
In this day and age there are many facets of internet marketing that can be confusing; paid advertising, social check-ins, mobile/app advertising. It’s almost like something new gets added every day! There is one side of internet marketing that has been around...
I’m a marketer who works for an advertising agency. Imagine my dismay when I saw the following article in LinkedIn titled, “Why Companies Shouldn’t Hire Creative People“. My first thought was “You have got to be kidding!” Then, I read the...
