Differentiating Your Manufacturing Approach Face it, there are many options out there for distributors, retailers and consumers to choose from. Why then would they choose your product? Supply quality, while it does make a difference, is really a losing argument. Any...
Standing out from your competitors and drawing the right visitors to your manufacturing website can be a challenge. The online market is crowded and your competitors are just a mouse click away. However, your site is a cornerstone of your online presence. It...
In the TV series Mad Men, a period piece about advertising in the 1960s, a young copywriter suffers a nervous breakdown after his agency replaces its employee break room with a hulking computer. The computers, the copywriter screams, will take over his job… all of...
The phrase, “content is king,” isn’t hyperbole. A look at Alexa’s top sites, as of June 2014, reveals that nine of the top 10 websites are driven by content. There are five search engines, three social media sites, and Wikipedia. The lone...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Jaques Begin’s Technology: Is It Marketing or IT’s Problem? As elements such as website optimization, data integration,...
