A new generation of shopping options through eCommerce and mCommerce has made supply chain management a vital area of concern for many businesses. It is particularly critical for manufacturing companies, which are heavily dependent on the supply chain partners to...
One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...
The development of a high-converting website is not an accident. And it is not out of reach. It may be interesting to consider that one of the greatest barriers to developing a great website that converts is that you may be too close to the details of your company....
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses social media branding strategies. Most business owners realize that they need to have a presence online and in social media, but they...
We have known for a long time that Google reads the text we have on our website (you would be surprised that this is not always common knowledge), but images have long been an area of pain for marketers. On the one hand, images convey valuable information to the user...
