Everyone knows that a mobile-friendly website is important, but a recent move by Google really underscores this fact: The search giant has sent mass notifications through Webmaster Tools to alert webmasters about mobile usability issues on their sites. These...
Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing...
Google’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted...
E-mail marketing ebbs and wanes in popularity, but it is still among the most important B2B marketing methods. One of the most popular question we hear at our agency is, “When is the best time to send emails so as to receive the best possible response?” But there is...
Analytics play an important role in tracking the performance of your marketing efforts. Google Analytics, by far, remains the most used platform to track and analyze your customers’ digital foot print. It provides a wide array of data points for marketers to analyze,...
