How complete is your integrated marketing strategy? Does it stop once you get your consumers to the shopping cart or once your consumers submit a form? How important is it to include strategic tactics that follow the consumers through until the sale is made? As a...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in the Marketing Daily, Beyond The Noise-Be Informed By Social Context To Build A Better Brand by Elaine Feeney I read...
From time to time, DirectiveGroup team members will share their views on a piece by an industry member. Here, Larry discusses content marketing ideas for February. As marketers we all know that February is a busy time of the year. Valentines day has been appropriated...
Every ecommerce business tries to achieve higher conversion rates and increase average order values by getting shoppers to complete transactions and make their way through the sales funnel. However, many businesses face a hindrance in the last step of the funnel in...
Pinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than 70...
