We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments....
With the advancements in business processes and the evolution of new-age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline that has always...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent McKinsey Quarterly article, “ Do you really understand how your business customers buy?” This article is...
Most small business owners are in the same boat: They wear too many hats. It makes sense, especially when you are starting out. Everything is more expensive than you thought it would be, things take more time than you thought, and you can rarely afford to hire extra...
