The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the interrelation between these three parts: Should technology drive the strategy or...
Most people would not make the connection that cooking and marketing have a lot in common; at first glance it does seem kind of crazy - what do marketing and cooking have to do with each other? As a person with a culinary arts background and extensive internet...
Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid advertising. At least, this is what has been said since marketing professionals really...
Business owners that manage an online storefront know that it can be difficult to make a noticeable impact on sales. This is especially true for business owners that have little traditional marketing experience, or their marketing experience is limited to print or...
It is interesting that one of the most straightforward methods of problem solving and root cause analysis keeps resurfacing in my work. When I was first introduced to the ‘Five Whys’ almost two decades ago, its deceptive simplicity caused me to seek more esoteric...
