Google frequently updates its search algorithm to boost the user experience and help leading businesses make it to the top. On April 21st 2015, Google’s new search algorithm update scooped out in front of the entire world. There are two vital changes at play in...
Business owners understand that customers need to find them in order to use their services or purchase their goods, but oftentimes the scope of this is not well understood. You need a phone number so people can contact you - that makes sense. You need an email address...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim comments on a LinkedIn article by Google, Keywords to the Wise. If you’ve ever caught yourself wondering why your AdWords campaigns are not...
Profiling your customers and understanding their behavior is a critical part of your marketing success. It helps us in better understand whom we are talking to and how to structure our conversations to have their attention. One of the most successful ways of creating...
One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not...
