From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry comments on an article posted on Forbes by Nicole Leinbach-Reyhle. It seems like there is still the idea going around with small business owners...
As a small and or medium-sized business, you may look to companies like Apple Inc. , or Microsoft Corporation for a good model to emulate when it comes to marketing and advertising. You see droves of people waiting for the release of the new MacBook Air and think, “If...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews. DirectiveGroup is a big...
Business owners have known for a while now that social media platforms are pretty much necessary in this day and age for a successful marketing campaign. What they fail to acknowledge though is that social media is social, meaning that there is communication involved....
The ability to adapt to change determines your success. This is so often true with your marketing campaigns. Marketing strategies evolve over a period of time, with the aim of staying relevant to the customer base always being the goal. Companies should make...
