by Kim Figor | Mar 22, 2020 | Brand Management, Digital Marketing
The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they’re making a financial investment into a company, the brand allows them to...
by Kim Figor | Feb 8, 2020 | Business Strategy & Process, Leadership & Management
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Senior Contributor Forbes Women, Avery Blank “6 Ways Leaders Stay Focused At...
by Kim Figor | Jan 26, 2020 | Analytics & Data Management
Nowadays, businesses are moving towards machine learning solutions in order to automate the specialization of products tailored to client needs. Whether it’s a chatbot that learns from customer questions, or a system that progressively automates mundane employee...
by Kim Figor | Dec 16, 2019 | Brand Management, Content Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by Senior Contributor, Avery Blank “Taylor Swift’s Christmas Video: A Savvy...
by Kim Figor | Dec 2, 2019 | Analytics & Data Management
As we enter the digital age, it’s become vital for businesses to develop a close understanding of their client’s unique desires, behavior, and demographics. Customer analytics is one of the most powerful signals that informs a company’s client-based...
