by Kim Figor | Dec 19, 2016 | Analytics & Data Management, Brand Management, Business Strategy & Process, Social Media Marketing
With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to...
by Kim Figor | Oct 31, 2016 | Content Marketing, Social Media Marketing
A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media...
by Kim Figor | Oct 17, 2016 | Social Media Marketing
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the...
by Kim Figor | Aug 29, 2016 | Leadership & Management
From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Habits Of Truly Disruptive Leaders an article from Fast Company, written by Faisal Hoque . Wow! When considering the...
by Kim Figor | May 22, 2016 | Reputation & Customer Loyalty
Have you noticed the unlimited amount of information regarding customer service found on the internet, through books, seminars, video and every other means you can imagine? In addition, there is a common belief that advancements in today’s technology have created a...
