by Lisa Maier | Jan 7, 2019 | Brand Management
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Branding Strategy Insider article, “Brand Management in the Age of AI” by Kevin Keohane. This is an...
by Lisa Maier | Dec 27, 2018 | Analytics & Data Management, Artificial Intelligence
We live in the age where information and data analysis has become key to good business practice. The goal is simple: Gain understanding of precise attribution, in a timely fashion, to learn which marketing campaigns lead to higher conversions and lower acquisition...
by Lisa Maier | Dec 8, 2018 | Search Engine Optimization
Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of...
by Lisa Maier | Dec 5, 2018 | Digital Marketing
If Facebook isn’t currently a traffic source for your website, perhaps it should be. Considered one of the most successful social media advertising platforms, studies show that nearly 96% social media marketers worldwide believe Facebook advertising produces the...
by Lisa Maier | Nov 21, 2018 | eCommerce
Why are some ecommerce businesses so incredibly successful and others aren’t? What’s the secret that the successful businesses know? Metrics. Information? Yes, that’s correct. Knowing what’s working and what isn’t when it comes to the...
