by Lisa Maier | Apr 11, 2017 | Search Engine Optimization
Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the...
by Lisa Maier | Apr 9, 2017 | Social Media Marketing
Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more). While many of us are avid recreational Facebook users, not many people know how...
by Lisa Maier | Mar 24, 2017 | Brand Management, Search Engine Marketing
As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business...
by Lisa Maier | Mar 9, 2017 | Email Marketing, Search Engine Optimization
Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize...
by Lisa Maier | Feb 27, 2017 | Analytics & Data Management, Paid Digital Advertising
It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...
