When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building their business.
The Challenge
We were given a 30-day challenge, with just over $1,000 to spend to develop a marketing program that would garner 5-7 new patients. Given the nature of the practice, we were to target potential patients within driving distance of 4 practice offices.
Though this challenge was tough, we knew this was an achievable challenge.
The Method
Developing 4 highly targeted pages, we launched a Search Marketing campaign through Google and Yahoo!. We then implemented an aggressive campaign to span the 30 day challenge. Through monitoring and regular optimization, we were able to produce more than successful results.
The Impact
Over this 30 day period, this specialty clinic saw the following:
- 724 Visits to the landing pages
- 166 phone calls as a direct result of the marketing
- 135 Map Prints
- 4 Contact Request Forms
- Total Conversions: 305 (42%)
Have you been seeing a lack of response to your marketing efforts, but want to see results like this for your business? If you’re a “do-it-yourselfer”, try giving DirectiveGroup a challenge and see if we can exceed your expectations.
