From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday...
Online marketing can be very time consuming. Who has the time to write multiple articles a week, engage with customers on social media, write ads and still actually operate the business? Some will say that marketing is an integral part of your business, which is very...
By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your...
Around 2.5 billion people around the world use email to send and receive nearly 200 billion messages a day. This is obviously a huge number of people and could potentially be future customers or loyal repeat buyers. Not only is email a method of communicating your...
By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over. Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you...
