On January 1, 2023, the California Privacy Rights Act (CPRA) went into effect. The CPRA is a set of regulations that build on the California Consumer Privacy Act (CCPA), which was passed...
Over the last couple years, Google has made several significant changes, just take a look at the infographic below. Now add to this list a new change that’s on the horizon: Google...
With the explosion of social media usage, businesses are frantically searching for ways to engage people where they are. And that’s online. Here are a few facts: • There are over 500...
Like you, the team here at DirectiveGroup has been watching the recent events in Japan with heavy hearts. The images are a stark reminder of how quickly tragedy can strike. Disasters of...
Search Engine Marketing (or SEM), also known as pay-per-click (or PPC) marketing, has been looked at with disdain by many business executives and marketing professionals. Why? It's easy to...
Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from...
Form follows function – that has been misunderstood. Form and function should be one, joined in spiritual union. Frank Lloyd Wright, 1908 Frank Lloyd Wright, a renowned American architect,...
If you’ve spent any time researching how businesses are using email marketing you may be confused. This is because you will find differing opinions on how often email should be sent, how...
One area we’ve seen increased activity when it comes to Online Marketing is with authors, both established and burgeoning. The Internet is a great place to get your creative work...
While we don't have a crystal ball telling us exactly what's going to happen and when, we do have market trends and analysis to give an idea of what's coming in 2011. Overall, this is...
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