Does Being “Nice” Matter any More? Recently, I had a conversation with a person who referred to the company where she worked as “nice.” At first, I wasn’t sure what she...
Does Being “Nice” Matter Any More?
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Content Marketing Matters To Businesses – Here’s Why
The value of content marketing can’t be overstated. After all, what is the Internet but a big conglomeration of words? If you are marketing online, it is important to understand the...
Keywords Can Enhance or Sabotage Your 2012 Campaigns – Part 1
2012 – This is your year to experience abundance in the ROI of your online marketing efforts. Of course, there are many factors that will contribute to the success or failure of a paid...
2012 – The Year of Social Search
We’ve discussed in the past how we expect social signals to influence search results in the near future. In the middle of 2011 Bing integrated Facebook signals as part of its algorithm....
The Most Effective Sales Lead Generation Techniques
No matter what industry you are in, generating sales leads is critical. Every business sells something and whether it is a service or a product, you need to constantly generate leads that...
Super Long Adwords Headlines?
Tooltip Text Google is always adding or changing something and for the casual user most of the changes go unnoticed. However, the advertisers, webmasters and business owners are always...
Get Your Landing Page Ready For Your 2012 Customers
Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has...
Social Media Isn’t Just Social
When companies think about Social Media Marketing the things that normally come to mind are viral marketing and how many people have liked, followed, subscribed, or otherwise engaged the...
How Retail Businesses Can Effectively Market On Facebook
Today, Facebook is one of the very best ways for retail businesses to connect with consumers. However, as with all marketing techniques, there are best practices that will increase the...
YouTube Advertising – 3 Easy Ways to Market Your Business on YouTube
YouTube is considered to be the second largest search engine behind Google. While you may not consider YouTube to even be a search engine, your customers do, and are watching reviews, “how...
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