Dashboards in Google Analytics Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each...
Blog
Your resource for digital marketing insight.

How to Create a Remarkable Digital Marketing Program
Hint, hint: It’s about planning. In a previous blog, Marketing Definitions 101 , one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms – as we use them – in an attempt to call out more...
Big Data – The Mysterious Buzz Word
In the recent times, no other technical word has invoked a mixed response as Big Data. The clear push by major brands and large companies to leverage the benefits of Big Data is evident from the fact that the highest paid jobs in the IT Industry are around Big Data....
Has Great Customer Service Become Extinct? The Need For Reputation Management
Have you noticed the unlimited amount of information regarding customer service found on the internet, through books, seminars, video and every other means you can imagine? In addition, there is a common belief that advancements in today’s technology have created a...

Better Email Campaigns with Strong Follow Up Sequences
As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average...

