What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast by Jerod Morris and Jon Nastor,“ When Is the Right Time to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the...
If you have ever asked yourself, “What can a marketing automation system do for me and my business?” Then you’re not alone. Businesses across the globe, both small and large, have asked themselves that same question. Here’s a different question, “Are you generating...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO...
