It is rather surprising to imagine how advanced computing systems have become within a very short time. Considering that not even a century has passed by since the modern computers were first created, Information Technology has become very sophisticated and there are...
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3 Reasons Why Your Brand Will Fail
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon, “3 Reasons Why Your...

7 Tips to Using Google Trends More Effectively
10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out...

Making Your Website Profitable with Conversion Optimization
Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your...

Grande Double-Whip Work
“Why would anyone want to work at the Starbucks when they could work at home?” This question was posed the other day and I wanted to try to answer it. You see, I work from home almost every day, but there have been times when my office really was a table at the local...

