In a previous blog, we discussed the importance of having a good social media marketing strategy to engage authentically with your connections. To continue the topic and emphasize that...
By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound...
Business owners sometimes get so caught up in the day to day business, dealing with customers and invoices, answering calls, and fixing problems. This is understandable, you are a busy...
Now that the year is half over, this might be a good time to evaluate your revenue goals against the reality of actual revenue. Are you on track? If not, you are not alone. Every day I...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark discusses the recent change to Google’s search results. What...
If you have a business with an online presence, then you have likely received a solicitation promising everything from the #1 rank on Google to doubling your online sales! Most people with...
New marketing communication channels have grown exponentially over the last decade. However, the boom in channels from social media to mobile apps hasn’t diminished the power of the...
In business it’s not always the product or the marketing that initiates a purchasing action. Rather, in some cases, it’s the stories of exceptional customer service. This morning I awoke...
What Is A DBMS? Will It Help My Business? According to Wikipedia–A database is an organized collection of data. The data are typically organized to model relevant aspects of reality...
From time to time, team members will share their views on a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses McKinsey’s Using marketing analytics to drive superior...
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