You’re likely familiar with Search Engine Optimization (SEO), the tried-and-true method of optimizing your website to rank higher on search engines like Google. But have you heard...
GEO vs. SEO: What Decision-Makers Need to Know
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INSIGHTS
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Featured Insights
How Does Your Website Make People Feel?
One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold...
Tips to Build Trust and Credibility for Your Online Business
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and...
8 Habits of Effective Critical Thinkers
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, content writer, Bobbi Parke, discusses article, “8 Habits of Critical...
Eight Components to Building a Better Social Media Profile
No matter your opinion regarding social media, it appears to be here to stay and it definitely is an essential piece of your company’s branding efforts. Why is this? If done correctly,...
How To Track Your Tradeshow ROI
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an article in Marketing Profs How to Track Your...
Infographic: Everything You Need To Know About The Internet Of Things
How to Define the Relationship between Strategy, Marketing and Technology
The success of your business is reliant upon the interdependent roles of strategy, marketing and technology. However, a few common questions need to be answered prior to outlining the...
What cooking and internet marketing have in common
Most people would not make the connection that cooking and marketing have a lot in common; at first glance it does seem kind of crazy - what do marketing and cooking have to do with each...
Social Media: Sales Genius or Misrepresented Fluff?
Social media seems to be the sparkling darling of SMB’s. Why is that? There is the promise of being able to connect with and sell to your audience without the annoying cost of paid...
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