DirectiveGroup marries the power of AI to the tactics of digital marketing. As an AI MarTech Integrator, we help B2B and B2C clients leverage the latest capabilities in AI to drive more targeted campaigns, create more personalized content and achieve unprecedented...
Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G cut $140 million and Chase slashed the number of websites carrying their...
1) Identify and Understand Your Target Audience An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn't going to benefit you in the long run. The objective isn't...
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only...
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For...
