Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights...
In the United States, more consumers than ever before are turning to the internet to snag their favorite items without having to head to a retail store. While millennials make up the largest group to buy consumer goods online, older shoppers are quickly catching up to...
Discovering the new answer to the age-old question of “How can I generate more sales at a lower cost” will be key for marketing managers to master in 2019. More than ever before, this year data will lead the way. Without a doubt, the future of marketing is...
Out with the old and in with the new. With 2019 in full swing, you’ve probably done one of two things: charged into the new year and are intent on keeping your resolutions or you’ve already fallen back into your old habits. Whatever your resolutions,...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Branding Strategy Insider article, “ Brand Management in the Age of AI” by Kevin Keohane. This is an...
