In today’s marketplace, one demographic is driving a major shift—and it’s not the millennials. Adults aged 50 and older now control over $8 trillion in annual consumer spending in the U.S....
10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that...
Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your...
“Why would anyone want to work at the Starbucks when they could work at home?” This question was posed the other day and I wanted to try to answer it. You see, I work from home almost...
Keyword Research Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search...
More and more companies are appreciating the value that a content marketing strategy brings to their overall success. A study by the Content Marketing Institute (CMI) states that 75% of...
Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure...
Bring positive energy to the pillow. From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Mini...
The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their...
With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result...
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