In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Help Guide. article by Melinda Smith, M.A., and Lawrence Robinson “ Coronavirus Anxiety: Coping...
The purpose of branding is to build connections with prospective and current customers. They want to understand the who and the what behind the company they do business with. Although they're making a financial investment into a company, the brand allows them to make...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “ Marketing and Growth Lessons for Uncertain Times ” by Derek Gleason. So, I have a...
Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook and enjoy these new desserts became early influencers in their neighborhoods....
