As today’s business environment continues to move faster, data is now accepted as the backbone of modern B2B marketing. For companies looking to win more sales and gain a competitive edge...
The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data...
Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with...
If you are an owner or manager for an Ecommerce website, then planning for the holiday season 2018 needs to become one of your top concerns. In 2017, shoppers spent over $108.2 billion...
““The only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder, Facebook While it has been a joy and a pleasure to participate in the growth and...
DirectiveGroup marries the power of AI to the tactics of digital marketing. As an AI MarTech Integrator, we help B2B and B2C clients leverage the latest capabilities in AI to drive more...
Ad fraud on apps and the web is an endemic problem. Advertisers, publishers and agencies are engaged in a war against digital ad fraud bots. In a reaction to ad frauds, recently P&G...
1) Identify and Understand Your Target Audience An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors...
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But...
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin Alright, we are kicking...
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