Why Our Industry Survey? When AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews started redefining how people discover content, our team at DirectiveGroup saw...
The AI SEO GEO Readiness Gap
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INSIGHTS
Research, analysis and perspective for what’s next.
Explore executive briefings, AI visibility research, industry analysis, webinars and white papers.
Featured Insights
Blog Abstract: Marketing & Business Strategy in Uncertain Times
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “...
Jell-O and How Influencer Marketing Impacts Your SEO
Influencer marketing has been around for decades. Jello-O was only a minor success until 1904 when free cookbooks were distributed to supermarkets. The first families to pick up a cookbook...
Take Advantage of Facebook Search Ads
Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This...
Simple Ways to Boost Conversion Rate on Your Website
What exactly is a conversion rate and what does it mean for your business? A conversion is simply an action taken by a visitor on your website or a landing page. It can be a purchase, a...
6 Ways Leaders Stay Focused At Work
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article...
Best Practices: How to Get Answers from Google Analytics Intelligence
GA intelligence is just one big algorithm, otherwise known as a set of problem solutions, that makes it easier for companies to gather meaningful insight from Google Analytics software.
[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an...
Online Reputation Management: Not Just For Showoffs!
Every business, regardless of its size, needs to worry about its online reputation. In many ways, your internet presence is the new first introduction for your company, and you do not want...
Progressive Web Apps: A Way To Speed Page Load Time?
We all remember a time when using your mobile device to browse websites was needlessly painful, slow, and kludgy. Whether it's buttons that were too small to click or text that scrolled...
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