Our Leadership Team
Experienced. Strategic.
Invested in Your Success.
Meet the active DirectiveGroup team behind strategy, execution and measurable growth.
Why DirectiveGroup
Leadership that connects Startegy to execution.
We work as an extension of our clients’ teams. The people below bring together digital strategy, search, paid media, content, web development and operational leadership—without handing the work off to an anonymous delivery layer.
MEET THE TEAM
The people doing the work.
Lisa Maier
Founder and CEO
Lisa Maier is the founder and CEO of DirectiveGroup. Her background includes executive management at an information company, top-tier business strategy consulting for Fortune 50 companies focused on technology-based offerings, and several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses.
View Bio
Ms. Maier’s educational background includes undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual University of Pennsylvania Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.
Mark Bowens
Strategist: SEO
Mark Bowens has over a decade of experience with SEO and paid advertising and a self-proclaimed digital marketing addict. He is an internet entrepreneur and marketing expert that has been selling products and services online since the inception of EBay in 1995.
View Bio
He has built (from scratch) and sold multiple internet businesses on Flippa.com (#1 marketplace for buying and selling websites). In 2011, he worked with Google on a special marketing project for small to medium sized businesses and has since joined the expert marketing team at DirectiveGroup.
Bradley Leese
B2B Technical SEO & CRO Specialist
Bradley is a Technical SEO and CRO Specialist at DirectiveGroup. He is an experienced SEO strategist with 20 years of SEO expertise, driving business growth through innovative SEO strategies.
View Bio
Bradley combines an entrepreneurial mindset with technical knowledge and precision to deliver goal-focused conversions, sustainable organic growth, and improved online visibility.
Bradley started his SEO career in July 2003. After graduating college with an Art degree, Bradley began to work as an Art Director on a feature film and then as a web designer and developer in the initial stages of the internet.
Dedicated to specializing in search engine optimization, Bradley has over ten years of experience working in digital marketing agencies and another ten as in-house SEO, emphasizing lead generation, e-commerce, and non-profits for various industries. Bradley balances intimate knowledge of search engine evolution, adaptable experimentation, and technical know-how to position the complex international, multiple national, medium, small, and startups.
Charanjit “CJ” Suman
Paid Digital/Social Specialist
Charanjit “CJ” Suman has 10 years of experience in pay-per-click (PPC) advertising and organic search (SEO). His educational background includes an MBA in Marketing and MS in Accounting and Financial Forensics.
View Bio
He is certified in Google Ads and Google Analytics. Strategy creation is his best skill throughout the digital advertising process.
He is passionate about delving into data research, crafting detailed customer avatars, and thoroughly understanding the customer value journey to formulate effective strategies for his clients. He describes himself as a person who strongly believes in being kind, giving back to the community, and learning new things. He firmly believes that “Having a good plan today is better than having the perfect plan tomorrow.”
Elizabeth Horst
Writer & Editor
Elizabeth is a writer, editor, and multitalented organizer of words, thoughts, and concepts. With an educational background in research and analysis, her focus is to deliver content that is both professional and creative in order to excel in customer satisfaction.
View Bio
Bringing over a decade of collaborative experience within the writing world, Elizabeth enjoys working with everyone that she encounters, seeing each experience as an exciting opportunity to reach goals while developing new partnerships with people from around the world.
Lohren Nickoll Lozano
Manager, Digital Paid Advertising
As a professional in Marketing and International Business, Lohren is focused on creating value for companies focused on B2B businesses through Paid Media, as a product of the analysis of insights and specific needs of each company.
View Bio
In addition to being a culture enthusiast, she has experience consulting with international clients to scale results.
Steve Donehue
Web Development: Senior Project Manager
Steve Donehue is a results-oriented professional with a track record of leveraging creativity to deliver innovative technical solutions. With expertise in web development and digital marketing, Steve combines dedication and determination to translate ideas into tangible results.
View Bio
His broad range of skills includes proficiency in WordPress, SharePoint, and PHP development, as well as experience with Google Analytics, e-commerce platforms like Magento and Shopify, and marketing automation platforms such as HubSpot and Marketo.
Steve has successfully built a reputation for offering tailored website solutions and services for advertising agency and marketing firm clients, showcasing his commitment to delivering high-quality results throughout his career. With a proven track record in managing complex projects and teams, Steve has excelled in various roles, including Technical Director, where he demonstrated his expertise in web development and digital marketing. His passion for technology and his dedication to collaboration and hard work have driven his success in the field.
Britney McDonald
Senior Manager Paid Advertising
Britney McDonald is an analytical digital marketer whose background includes over a decade of experience in both B2B and B2C marketing. She has worked in-house for companies in ecommerce, retail, and higher education and consulted in the non-profit sector.
View Bio
And much of her career has centered in B2B agencies, working with clients ranging from industrial manufacturing to pharma/healthcare, technology, and more. Britney’s expertise is in creating, optimizing, and scaling paid media programs. She loves testing new ideas to find what works while eliminating inefficiencies to drive tangible results for clients.
In addition to paid media, Britney has also worked within a range of digital marketing concentrations including marketing automation, analytics, SEO, and content creation. An Ohio native, Britney completed her MBA in Marketing at Cleveland State University in 2018. When she’s not at work, you may find her engaged in one of her many hobbies, including yoga, reading, boxing, painting, gardening, and baking.
How We Work
Senior thinking.
Integrated delivery.
Strategy-led
We start with the business
consrtraint.
Cross-Functional
The right experts work together.
Transparent
Clear ownership and Communication.
Accountable
Results are measured and improved